Franchise Information

Background
Association football is the most popular sport in the world and completely dominates the global sporting landscape. There are 207 football-playing nations listed in FIFA’s world ranking list. The cumulative television audience for the last World Cup was more than 26 billion people.

The English Premier league is widely recognized as the most competitive, most exciting and most watched domestic competition on earth. In April 2008, Forbes magazine listed ten English clubs in the list of the top 25 richest in the world.

In November 2008, SPORT+MARKT published The European Football Merchandising Report, which shows that the six biggest European top clubs generate a total of 615 million euros (519 million GBP) annually selling replica shirts and other items. Sport+Markt looked into the merchandising income of the 116 top division clubs in six countries, (England, Spain, Italy, Germany, France and Holland) not at that generated in other markets in Europe or Asia.

The English Premier League (171 million euros) ranks ahead of Spain’s Primera Liga (145 million euros), the German Bundesliga (e127m), France’s Ligue 1 (e86m), Italy’s Serie A (e64m) and the Dutch Eredivisie (e22m).

Our business proposal
Whether you are a retailer looking to expand into the sporting goods market or an established business looking to diversify your franchise portfolio, becoming a Soccer Scene franchisor offers a well-established sportswear retail business with a complete store concept and a proven track record.

Soccer Scene is now looking to expand its existing operation through new strategic partnerships.

We are looking for regional leaders with a strong demonstrable track record of success who can recognise an exceptional business opportunity and who have the depth of talent required to drive dynamic business growth.

By becoming a Soccer Scene franchisor, you will be in an enviable position to satisfy your customers. Soccer Scene only trades in original, licensed product, hence attracting a discerning, knowledgeable customer.

This you can achieve by using our tried-and-tested formula, our brand image, our knowledge, and all our industrial and intellectual property rights and build a solid and loyal customer base that will look upon your store/s as a sports haven they can rely on to find all the latest official football merchandise for both international and local clubs, as well as high performance equipment for the serious player.

What we look for in a franchisee Based on our own experience, we look for individuals who are successful, ambitious, energetic, motivated – natural leaders who are comfortable in setting and achieving demanding targets for themselves and their businesses. They will ideally have a winning way with people and come to care about this concept;

The individual qualities we look for:

  • A strong knowledge and awareness of the local market, both commercial and real estate in the delineated territory – this gives the edge over the competition
  • Access to the financial resources to develop and then continue to support the Soccer Scene franchise business on an on-going basis
  • A proven ability to appoint and lead a team to assist in achieving the stated objectives and ensure business success
  • An astute business mind
  • A strong sales and marketing focus to build the brand and establish its leading presence in the marketplace

    • The ideal franchisee will be:

  • An enterprising business leader looking for new commercial challenges or someone with a track record of running successful businesses
  • Committed to delivering a fast-track return on investment via the rapid development of this retail business
  • A competent communicator with excellent presentation and people skills
  • Able to cope with the constantly changing needs of the customer, adapting to their expectations and demands whilst working under pressure

    • The figure includes:

  • A territory exclusivity development fee
  • Franchise fee for store
  • Shop fitting & equipment
  • Fixtures & fittings
  • Training & recruitment and the necessary working capital to successfully establish the business
    • The other ongoing costs associated with the business include staff, rent, utilities, and the franchise royalty/management services fee.